“She has a popularity rating most teenagers can only dream of. Her main Facebook page has more than 160,000 likes. Her musings about life with her two dads in Ontario, Canada, draw thousands of comments. And while she can’t take selfies, her photos get forwarded around the world. Meet Esther the Wonder Pig who does more than make people laugh: evidence of what her human guardians call the “Esther Effect” appears throughout her social media sites.” This is the story of a 625 pound pig who stole the hearts of the couple who adopted her and is now an endearing accidental activist, raising the world’s consciousness around factory farming and inspiring dietary shifts.