Robert Bengston: Inspiration Campaign

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In 2012 artist Robert Bengston started a new participatory, people-powered project, Inspiration Campaign, that involves beautiful, empowering, nothing-for-sale advertising. The aim was to inspire the human spirit, and to transform mainstream media into a source of inspiration. The campaign uses crowd-funding to run uplifting, crowd-sourced messages on traditional physical advertising spaces. Messages like, “Humankind. Be both.” “You belong.” “Love first.” Over the last four years the campaign has led to more than 14 million media impressions. Read more about Bengston’s journey and creative vision.