How Behavioral Science Helps Tackle Big Issues

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Over the past several decades, behavioral science researchers have uncovered a wealth of fascinating insights into the human mind. But much of this study has been confined to laboratories and academia. Alissa Fishbane is bucking that trend by applying the lessons from behavioral science to the social sector. As managing director of ideas24, her team advises governments and nonprofits about how to better structure their programs in education, healthcare, criminal justice, finance and energy based on what we know about human psychology. In this interview, NationSwell speaks to Fishbane about how behavioral science can help solve social problems.

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