Founder of JigSaw Marketing Solutions will now lead firm’s strategic communications vertical
Baltimore-based crisis management and communications firm Fallston Group, LLC announces the full-time appointment of Kathy Walsh as Director of Marketing. Walsh, who founded and operated JigSaw Marketing Solutions since 2002, has joined forces with Fallston Group to significantly deepen its marketing bench; Walsh will lead the firm’s Strategic Communications & Media business vertical.
In her new role, Walsh will oversee strategic marketing efforts for Fallston Group clients as well as assist with business development for the firm. Walsh brings 25 years of business-to-business and business-to-consumer marketing expertise, with an emphasis on intensive client research and company branding. Using this expertise, Walsh will be able to suggest informed and calculated marketing recommendations to clients in the media relations, digital marketing, social media, content marketing and public relations disciplines. The synergy between Walsh’s strategic marketing expertise and Fallston Group’s deep knowledge of crisis leadership, strategy and communications will benefit the combined client base of the former JigSaw portfolio and Fallston Group’s growing sphere of influence.
Fallston Group Chief Executive Rob Weinhold says, “Kathy is an experienced, proven marketing executive who has driven results for many organizations during her highly successful career. From large public companies to small non-profits, Kathy quickly grasps the business concepts and creative forces needed to drive client growth.” Weinhold adds, “Kathy’s presence will add an advanced dimension to our business which will benefit many for years to come. We are delighted to have her on board.”
Walsh comes from JigSaw Marketing Solutions, an award-winning, MBE-certified business marketing and public relations firm for which she has served as owner and principal since 2002. Walsh plans to continue serving her JigSaw clients who will accompany her to Fallston Group. The integration will better meet her clients’ growing and diversified marketing needs through the added expertise of the Fallston Group team. Current Fallston Group clients will also benefit from Walsh’s transition as they will now have access to an additional veteran marketer.
“I could not be more enthusiastic about this change because my clients will have access to the tremendous team of highly qualified professionals at Fallston Group who will be able to fulfill and exceed their expectations. I also look forward to serving and building relationships with existing Fallston Group clients,” says Walsh. “I want to thank all of my clients who have supported me at JigSaw Marketing Solutions and who have continued to support me during my transition to Fallston Group.”
In addition to being a respected marketing professional, Walsh is also a seasoned speaker for groups and events such as the Baltimore County Chamber of Commerce Business-to-Business Expo, the Small Business Survival Summit and national franchise meetings for Signs by Tomorrow. Walsh has taught at Harford Community College and written for numerous media outlets including I95 Business, Specialty Retailer, Multifamily Trends and Perspectives on Design.
Walsh holds a bachelor’s degree in mass communications from Loyola University and a master’s degree in marketing from Johns Hopkins University’s Carey Business School. She is involved with various professional and civic organizations including the Harford County Chamber of Commerce, the Chesapeake Professional Women’s Network and the Friends R Family Foundation, for which she serves as secretary and treasurer. In 2015, she was appointed to the Harford County Mental Health and Addictions Advisory Commission.
For additional information about Fallston Group, contact Rob Weinhold at 410.420.2001 or by email at [email protected].
Fallston Group, LLC is a highly trusted, executive advisory firm focused on building, strengthening and defending reputations. The firm operates where leadership, strategy and communications intersect. Reputations are both positively and negatively impacted by many variables; and, whether working with clients in a proactive or reactive sense, Fallston Group engages with velocity and vision while turning short-adversity into long-term advantage. Fallston Group team members provide a blend of both executive and operational services to help leaders prepare for, navigate through, and recover from issues of adversity and crisis. Many leaders refer to Fallston Group as their “Chief Reputation Officer.” To learn more, visit www.fallstongroup.com.