Lawrence Bloom: Captain Planet

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“Meet Lawrence Bloom. His team invented today’s ubiquitous hotel cards that promote towel reuse. But the businessman turned earth guru doesn’t plan to stop there; he’s on a lifetime mission to save us from ourselves.” Alicia Buller reports on Bloom’s insights from a transformation which began one introspective day, many years ago, as Bloom sat in his luxury Mercedes, parked outside his seven-bedroom home in London’s wealthy Hampstead. “Is this it?” In that moment his life changed forever and Bloom decided to become a man of “right action” — compelled towards a life of reverence to earth and humanity.