“Given the utter ubiquity of photography in the USA, most Americans probably dont view photography as special. But in impoverished areas around the world, personal photos can be rare. On visits to her birthplace of Kolkata, India, Bipasha Shom frequently took portraits of people she met, and she was struck by how many people lacked access to a camera and had no family photos of her own.” So she came up with an idea of how she could use instant film to bring photography to their doorsteps. Then she landed a set of donated instant cameras and film, and traveled back to India along with a photographer friend Julie Black, and her husband Chris Manley (who happens to be Director of Photography for the runaway hit series Mad Men). And just like that their project was launched, a heart-warming mission to gift photos to people who’ve never had access before to this simple pleasure.