The Power of Gift Culture


“I read a book called The Gift by Lewis Hyde. I think it struck me on several levels. The book has many layers; it’s about creativity and art…having gifts that come to us from somewhere outside our own willpower, something we can’t completely control; how creative work wants to be shared as a gift; how this “circulation of gifts” co-exists uncomfortably in a market economy, in transaction culture, where everything is measured in monetary terms.” Prompted by Hyde’s masterpiece, Robin McKenna began work on”GIFT”, a documentary that delves into gift-initiatives around the world. This interview shares more.

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