Understanding The People We Serve

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While there is a huge appetite in development agencies for quantitative data on objective things like health, wealth and education, data on what people actually think lags far behind. And when the United Nations and the Overseas Development Institute finally asked 7.5 million people around the world about their priorities for themselves and their families., more than 80 per cent felt that what happened to them in the future depended on their own efforts.

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