Stop Trying to Be Creative

Writer Christie Schawnden investigates how the creative process works using the example of the story behind one of her own articles. Interwoven with her journey are glimpses of her conversations with computer scientist and AI researcher Kenneth Stanley on the topic of creativity. Schwanden shares personal insights and explores research-backed ideas on some of the surprising secrets that are at the root of creative innovations — blind searching and an openness to discovering the novel.

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